Published June 8, 2008
Trial and Error, Stockholm – Alma Löw is a private initiative, run by artist Marc Broos in the countryside in the western part of Sweden. It started ten years ago when Broos built 16 pavillions in the slopes by his home and began to invite artists.
Without economical support from the region he still can’t offer the participants any compensation. But artists keep coming because of the ambition and energy level: Annika von Hauswolf, Gilbert and George, Leif Elggren, Nathalie Djurberg , just to mention a few. And as an artist you get something that, at least not I am used to: You are not called to any meetings and you are not required to write or explain anything, because Broos only wants you to do one thing: Show us your art!
This summer is the 10th anniversary and 30 artists have been invited. Artists Jörgen Svensson and Anna Persson have curated the 16 pavillions and Marc Broos the 10 rooms in the new art hall “Paleis Oranjestraat” (named after the street where he was born).
Paleis Oranjestraat was built because, in an article, Marc Broos was called “King of his domain” and he thought that as King, he should have a palace. He bought a barn close by, rebuilt it into a maze of showrooms. There are also a seminar room, a workshop and, in the future, residencies for visiting artists.
If you travel in Sweden this summer to experience picturesque countryside and art, you don’t want to miss Alma Löw, which has got both. And if the weather happens to be bad, Marc Broos always provides the visitors with rubber boots.
